On-page SEO is the process of optimizing a webpage for search engine rankings which, in turn, enables the page to gain more website traffic. As the name implies, it includes changes to the page’s content and HTML to increase the search engine result ranking potential. After indexing, search engines rank pages based on relevance, quality, and user experience. Pages that best match a search query appear higher in results, driving more clicks. It is the practice of improving your website's content, structure, and visibility to rank higher on search engines like Google.
For H1 heading, you can use the same words as in title tag (it is actually a common practice), although you are not limited with the length here so much. Just remember that Google may replace your meta description with random text from your page, if it finds it more appropriate for the user. If they look for “homemade ice cream”, they probably expect the keyword to show up in the title of the website. Let’s say you own an e-shop with climbing equipment and you want to rank the product page of your best-selling climbing shoes for the keyword “best climbing shoes”. Based on these insights, you can start creating content that will be perfectly tailored for your visitors, and both Google and your visitors will love it.
The Permanent Ranking Difference
Best keywords & best content are the keys to improving your search engine rankings and archive SEO success. You can use Yoast to help you set up different SEO Anomaly title tags for readers and search engines to get the best value propositions. Ahrefs, which we mentioned earlier, is an all-in-one SEO tool for keyword research, competitor gap analysis, website SEO audit, and much more. You can also monitor your website for internal linking issues or page errors, see which content is ranking highest in your industry, and analyze your competitors’ content.
Using relevant images provides context, communicates information in a user-friendly way, and breaks up large bodies of text. Using ALT tags on images improves site accessibility and is viewed positively by search engine crawlers. The part of SEO that involves optimizing a website’s content and source code is known as on-page SEO (as opposed to off-page SEO). In other words, on-page SEO is the work you put into revising and developing your webpages. Now that you know what it takes to keep your on-page SEO in tip-top shape, you’re ready to optimize your content!
- For example, if someone searches the short-tail term “dog treats,” it’s hard to identify exactly what they want to find.
- Just like with title tags, they are not one of the most significant on page ranking factors by themselves.
- Follow these tricks of the trade and before long your site will be showing up in search results and attracting lots of attention.
- Internal links are links from one page on your site to another.
Content Hub
Along with getting the right tools in place, you need to understand what you want to achieve with your SEO efforts. If you haven’t used the tool before, check out our guide to Google Analytics. If your store is properly categorized in the mall’s guide, you’re better positioned to make sales.
Use External (Outbound) Links
Think of your target keyword as the designated topic for a particular page. If you're using the HubSpot template, In column O, define just one topic per page. In this section, we'll be using this template as a guide as we walk you through a checklist for your on-page SEO management, step by step. Add engaging and relevant visuals to your content to break up large blocks of text and make it more visually appealing.