Mediaplex Removal Guide

Do you know what Mediaplex is?

Mediaplex is a tracking cookie anyone surfing the Internet may encounter. It should be emphasized that it may have a completely different name if you have encountered it recently – Mediaplex is now called Conversant. No matter how it is called in your case, you can be sure that it is not malicious. It only belongs to the tracking cookies category. In other words, it is used to keep/collect some information about you. While this particular tracking cookie is not dangerous, feel free to remove it from your web browser if you do not trust it. In fact, we would recommend doing so too – it will not improve your web browsing experience in any way. If you do not consider yourself an advanced computer user, you should use instructions you will find below this report. Since Mediaplex is not malicious, no problems should arise even if you keep it, but we simply see no reason you should let it stay, especially when you cannot think of any services you use that could employ this particular tracking cookie.

We cannot provide you with a list of websites that could be using Mediaplex to record some information about users, but there is no doubt that Mediaplex has been dropped on your computer the moment you have opened a certain website that belongs to clients of the Mediaplex developer. Most probably, there is more than one website that uses this tracking cookie. As mentioned, it now comes as Conversant. In some cases, tracking cookies are dropped when users’ click on certain advertisements too. Some of these ads might be found inside free apps. Cookies might be used to store some information about users; however, it seems that Mediaplex is mainly used to collect information that could be useful in providing users with targeted advertisements. This is mainly the so-called non-personally identifiable information; however, if you create an account on a particular website, personal details you choose to provide might be collected as well. The company behind this tracking cookie does not accept any responsibility for privacy policies used in third-party websites and mobile applications that serve ads linked to Mediaplex. It is probably not a secret that not all the websites on the web are fully reliable. It is, unfortunately, often quite hard to find out that they are untrustworthy. According to security specialists, users should always carefully read Privacy Policy and Terms of Use of any website/service they enter/use to reduce the possibility of experiencing privacy-related problems.

Several different reasons why you have found Mediaplex dropped on your system can be distinguished. First, you could have opened/have been redirected to a website using this tracking cookie to collect information about users. Alternatively, you could have clicked on the commercial advertisement using Mediaplex. No matter how this plain text file has shown up on your computer, we can assure you that it is not malicious. It should not cause you any problems even if you decide to keep it on your browser; however, it would, of course, be best to remove all unknown components from the browser if you are very concerned about the safety of your privacy. To protect yourself from untrustworthy cookies in the future, you can disable cookies on your web browser. If you do so, your browser will no longer accept any cookies. Additionally, you should stay away from all suspicious websites you know nothing about, links, and commercial advertisements.

The removal of undesirable cookies is quite easy, but you first need to learn how to access the Cookies menu. We recommend that you use our manual removal guide (see below) if you have never deleted any cookie in your life. Some cookies may be removed automatically as well, but we cannot promise that an automated antimalware scanner will detect and eliminate Mediaplex for you. Of course, you can give it a try if you do not trust your skills or simply do not have time to take care of it yourself.

Delete Mediaplex manually

Internet Explorer

  1. Open Internet Explorer.
  2. Tap Alt+T and select Internet Options.
  3. Open the General tab.
  4. Locate the Delete button under Browsing History and click on it.
  5. Mark Cookies and website data.
  6. Click Delete.

Mozilla Firefox

  1. Start Mozilla Firefox.
  2. Open the menu and select Options.
  3. Click Privacy & Security.
  4. Click Clear Data under Cookies and Site Data.
  5. Mark the box alongside Cookies and Site Data.
  6. Click Clear.

Google Chrome

  1. Start Google Chrome.
  2. Tap Alt+F.
  3. Click Settings.
  4. Start typing Cookies to quickly locate Clear browsing data.
  5. Click on the tile.
  6. Set Time range to All time under the Advanced tab.
  7. Mark Cookies and other site data.
  8. Click Clear data.

In non-techie terms:

Mediaplex is not some kind of malicious application. Research has shown that it is nothing more than a tracking cookie that keeps certain details about users. Most likely, it collects information about users’ interests to provide them with relevant commercial advertisements. It should not cause you any privacy-related problems if you keep it, but it would be best to eliminate it. In fact, you should never keep suspicious components dropped on your system without your knowledge.